Building the Business Behind the Business

Starting a business is one thing—figuring out how to actually run it is another. In this practical workshop, Aaron Soto of Sueño & Co. will break down how small business owners can create simple systems that make their business easier to manage and ready to grow. We’ll explore workflows, SOPs, automation, AI, and the everyday tools that can help you stay organized without overcomplicating your business.

Attendees will leave with practical ways to identify what needs a process, what can be automated, and where to start building a business that doesn’t rely on keeping everything in their head.