MONEY, MARKETS, AND THE GREENLIGHT

Money, Markets & The Greenlight: Turning Ideas Into Screen Success

Saturday, November 7, 2026 | 3:30 PM
Courtland Grand Hotel | Atlanta, GA

A great idea may start the journey—but understanding money, markets, production, distribution, and the decision-making process behind the greenlight can determine whether that idea ever reaches the screen.

As part of the 21st Annual PVIFF, Money, Markets & The Greenlight: Turning Ideas Into Screen Success brings together accomplished filmmakers, producers, programmers, and distributors for a candid conversation about what it takes to move a project from concept to production—and ultimately to an audience.

This industry-focused panel goes beyond the creative process to explore the business behind film and television. Attendees will hear perspectives on developing market-ready projects, positioning stories for buyers and platforms, financing and producing content, understanding programming needs, navigating distribution, building strategic relationships, and creating projects with both creative and commercial potential.