20 Years of Digital Leica M Cameras

This talk explores the early days of Leica’s digital transformation—from initial concepts such as the “Maestro” project and early hybrid solutions to the significant technical challenges behind creating the first digital M. It shows how the seemingly impossible became reality: from experimental beginnings and the M8 to the breakthrough of the M9 as the first full-frame mirrorless camera.

At the same time, it highlights the company’s development during this period and the delicate balance between innovation and tradition. The journey continues to the present day, where the Leica M maintains its unique identity as a “think camera,” consistently focused on the essentials.

About our Speaker:

Stefan Daniel is Global Senior Brand Representative at Leica Camera AG and has been closely connected to the Leica brand for over four decades. As a globally respected brand ambassador and knowledge expert—known as “Mr. M”—he represents the unique intersection of technology, history, and a passion for photography.

With his deep expertise in the brand and its products, he authentically and credibly embodies Leica’s values, culture, and spirit of innovation, driven by genuine personal enthusiasm.