Breakthrough 120: Open Houses

Open houses don’t just sell homes—they build your pipeline.

In this session of Breakthrough 120, you’ll learn how to leverage open houses as a consistent, low-cost lead generation strategy that connects you with both buyers and future sellers .

This class breaks down the entire open house system—before, during, and after—so you’re not just hosting… you’re converting.

You’ll walk through a proven, repeatable framework built around the One Week Open House Plan, including how to:

1. Select the Right Property

• Identify listings that attract the most motivated buyers
• Position yourself in the right neighborhoods, price points, and timing

2. Market Like a Professional

• Use your database, social media, and circle prospecting to drive traffic
• Create high-converting flyers, sign-ins, and follow-up systems
• Partner with vendors to expand reach and increase exposure

3. Host with Confidence

• Set up your open house for flow, safety, and engagement
• Lead conversations that build trust—not just “greet guests”
• Capture contact information and create meaningful interactions

4. Follow Up and Win Clients

• Turn visitors into database contacts and future business
• Build relationships that convert long after the open house ends

You’ll also tackle the biggest misconceptions around open houses and learn why top agents use them as a core lead generation strategy—not a weekend activity .

If you want more conversations, more contacts, and more signed agreements…
you need a system—and this is it.