Building Your Annual Marketing & Messaging Plan

Overview - Setting up an annual marketing plan (and following it!) allows the message you are trying to communicate translate in the best way possible. Too little planning and messaging can be jumbled, confusing, or even worse never seen or published.

Planning reduces the chances your messaging gets dropped or oversaturated, becoming white noise. Join us as we walk you through Annual Marketing Strategy and help you to create a plan of your own.

Featured will be breakout time working in groups to identify the key events, important dates, and messaging of your organization to help you begin planning out your year. You can then use the customizable Annual Marketing Template we provide to begin documenting your plan!

What You’ll Receive - A downloadable, customizable Annual Marketing Template and Handouts

Who Should Attend - Executive Directors, Marketing Directors & Staff, Board Members

Facilitator – Lissa Cupp, Marketing Strategy Consultant, Speaker, Senior Faculty Lecturer (University of Dayton)

Cost & Registration – $60 for workshop

Program Sponsor - Barnes Dennig CPAs and Advisors