BEYOND RESIDENTIAL — Commercial Real Estate, Decoded

Your sphere already includes commercial clients. You just can't see them yet.

The investor eyeing a 4-plex. The business owner who outgrew her 5,000 sq ft. The sibling who inherited a strip center. The builder sitting on a 12-acre assemblage. Every month those conversations happen around you — and every month residential-only agents hand those deals (and those commissions) to someone else.

This 3-hour, in-person session changes that.

Join Atlanta commercial broker Marty Rueter — the broker leading 100+ commercial-only agents — for lunch and a straight-shooting decode of commercial real estate: what it is, what it isn't, which deals you can do yourself, which to refer, and how big the referral checks really get.

YOU'LL WALK OUT KNOWING:

• What actually counts as commercial — office, retail, industrial, multifamily, land, mixed-use

• The deals you CAN run yourself — and the red flags that say "refer this one"

• How commercial referral fees work — and why they're often bigger than your residential closing

• The vocabulary, data sources, and tools commercial agents use every day

• How to spot a "residential" deal that's actually commercial hiding in plain sight

• A simple decision tree: Do it. Refer it. Walk away.

PERFECT FOR:

• Residential agents ready to open a second income stream

• Team leaders who want to capture every deal inside the sphere

• Investor-friendly agents, new agents, and anyone done leaving money on the table

• Georgia licensees looking for a modern, no-fluff commercial primer

WHO'S TEACHING:

Marty Rueter leads one of Atlanta's largest commercial brokerages — 100+ commercial-only agents, every asset class, every day. He's not here to recruit you. He's here to let you look inside an industry most residential agents never get a real tour of.

INCLUDED:

• 3 hours of live, in-person training

• Lunch

• Live Q&A with a working commercial broker

• Take-home resource list

• Networking with agents expanding their business

DETAILS:

📅 Monday, October 26, 2026 · 12:00 PM – 3:00 PM EDT

📍 CrossCountry Mortgage · 2765 Breckinridge Blvd, Duluth, GA 30096

🅿️ Free on-site parking

Seats are capped — this is an intimate, in-person decode, not a webinar. Grab your ticket before it closes.

Hosted by Debra Betolatti (Abide Academy of Real Estate · Maximum One Executive Realtors) and Shafritz & Dean Attorneys at Law, in partnership with CrossCountry Mortgage.