Nonprofit Workshop: Social Media Without the Soul-Suck

Registration deadline: November 5, 2026

This workshop requires 15 registrations to run, so please register early to avoid cancellation!

Description

Nonprofits are often the best-kept secret in their own community, doing extraordinary work that nobody hears about, while social media sits on someone's plate as the thing they never get to. This session covers ethical storytelling, capturing attention in a genuinely noisy feed, and engaging donors in a way that builds relationships instead of fatigue. Participants leave with a realistic plan: what to post, who owns it, and an honest reckoning with the time and energy good marketing actually takes, because scrappy organizations tend to say yes to more than any calendar can hold.

This workshop is recommended for:

Organizations that already have a social media presence but are struggling with consistent posting, engagement, or seeing real ROI from the effort they're putting in — not for teams starting from scratch.

*Coffee and tea will be provided. Please come prepared with your own bag lunch/snacks.*

Meet Your Trainer

Allie Jones is the founder of Illuminated Marketing, a small agency that helps nonprofits, small businesses, and economic development organizations tell their stories and grow their reach. A former Humboldt County resident and longtime collaborator with local nonprofits, Allie has spent years leading marketing workshops across the region, helping mission-driven teams get clear, confident, and consistent on social media. She brings a genuine heart for nonprofit work and a knack for making marketing feel doable, even for teams with no marketing background and even less time.

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To inquire about scholarships, please email info@norcal-nonprofits.org.