Frag Head Day 3: From Concept to Signature Perfume

Schedule

Thursday
10:00 AM – 2:30 PM

📍 DIY Scent Studio
4007 University Dr.
Fairfax, VA 22030

About This Class

Every great perfume begins with an idea.

Frag Head Day 3 is the culmination of the Frag Head program, where you'll apply everything you've learned to create a fragrance that reflects your own story, emotion, and creative vision.

You'll learn how professional perfumers develop fragrance briefs, define creative direction, refine formulas, and transform inspiration into a finished perfume. By the end of the class, you'll bottle your own signature fragrance and complete the creative journey from concept to presentation.

This class can be taken independently, though Day 1 and Day 2 are recommended for the most complete learning experience.

What You'll Learn

The Professional Perfume Creation Process

Discover how fragrances are developed from the initial idea to the finished bottle by exploring creative direction, brand identity, target audience, olfactive territory, positioning, storytelling, and packaging.

Developing a Fragrance Brief

Learn how professional perfumers build a creative blueprint before selecting ingredients.

You'll define:

• Target audience
• Emotional direction
• Inspiration
• Olfactive family
• Fragrance personality
• Creative story

You'll create your own fragrance brief to guide every decision throughout the creation process.

Complex Fragrance Families

Explore the classical perfume structures that have shaped modern perfumery, including:

• Fougère
• Chypre
• Ambery
• Oriental (Ambery)
• Modern Woody Amber
• Contemporary Clean Fragrances

Learn how multiple fragrance families combine to create sophisticated and memorable perfume architectures.

Formula Refinement

Professional perfumers rarely stop at the first version of a fragrance.

Learn how to:

• Evaluate balance and harmony
• Diagnose weak areas
• Improve top, heart, and base notes
• Match your fragrance to the original creative brief
• Refine your formula through multiple evaluation rounds.

Signature Perfume Creation Lab

Bring your concept to life by creating your own signature fragrance.

You'll complete:

• Final Formula
• Perfume Name
• Olfactive Pyramid
• Scent Description
• Creative Story
• 30ml Signature Perfume

This hands-on workshop brings together everything you've learned throughout the course into one finished creation.

What's Included

✔ Professional instruction

✔ Premium fragrance materials

✔ Printed Frag Head workbook

✔ Creative brief worksheet

✔ Formula development & evaluation worksheets

✔ Signature Perfume Creation Lab

✔ 30ml Signature Perfume

✔ Complimentary lunch

✔ Coffee, tea & light refreshments

Who Should Attend?

Perfect for:

• Fragrance enthusiasts
• Creative professionals
• Artists & designers
• Aspiring perfumers
• Anyone ready to create a fragrance with intention and meaning

No previous experience is required, although completing Day 1 and Day 2 is recommended.

Complete Your Frag Head Journey

This class is Day 3 of the Frag Head 3-Day Intensive Program and serves as the final step in your perfumery journey.

You may attend this class individually or experience the complete curriculum by enrolling in the full 3-Day Frag Head Intensive Program through the DIY Scent Studio Eventbrite profile.