How to Make Videos People Actually Watch

Video is changing fast, but good storytelling still cuts through the noise. Brands aren't treating creators as an experiment anymore: nearly half of ad buyers now call creators a "must buy,"* and creator ad spend is growing four times faster than the rest of the media industry. From the first client meeting to a published post, students learn how a real social video promo actually gets made, then prove it by making one.

Bring your camera, any camera to get hands on. It can be your even be just your phone. Storytelling is the focus!

Agenda

• Social Video Strategy Today

What's working right now, what isn't, and why, walking through real examples from client work.

• Pre-Production

Scoping the shoot: interview questions, shot list, and coverage plan for the live shoot ahead.

• Lunch Break
• The Live Shoot: Cookies by Chrysta

On location with @cookiesbychrysta as she bakes and decorates. Interview plus b-roll coverage: wide, medium,

and tight.

• The Edit

Assembling interview, b-roll, and voiceover into a finished piece, live, together.

• Q&A

Open floor for anything not already covered.