Worklab Speaker Series

DREAM to Reality: The Framework that Builds Brands, Sparks Movements, and Drives Real Change

Every leader has a dream, but turning a bold idea into something real takes more than inspiration. It takes a clear path from vision to execution.

In this session, Jason Vanderground will introduce the DREAM framework: Define, Research, Experience, Apply, and Measure - a practical system for helping leaders move ideas forward with greater clarity, consistency, and purpose. He’ll show how the framework has been applied to real-world work, including the He Gets Us campaign, and break down the decisions that helped turn a big idea into a movement with national reach.

Attendees will explore questions like: What difference do you want to make? What makes your brand unforgettable? How do you execute consistently? And are you measuring what truly matters? Jason will also share practical starting points for identifying friction, aligning a team around a vision, creating early proof, and taking the next step toward making your own dream a reality.

About Worklab

Worklab is a flexible workspace and meeting destination with locations in Ada Village and Downtown Grand Rapids. We offer coworking memberships, day passes, private meeting rooms, and spaces for team meetings, offsites, and events.

Our Speaker Series is one of the ways we bring the local business community together to learn, connect, and share ideas. If you’re joining us for the event, we hope you’ll take a look around while you’re here. And if you’re looking for a productive place to work, meet with your team, or host an upcoming meeting, we’d love to have you back!