The Role of AI Technology in Real Estate | 3-Hour Florida CE Course

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AI isn't coming to real estate. It's already here. Your clients are checking Zestimates, chatbots are answering listing questions at midnight, and CRMs are scoring your leads before you open your inbox. The agents who win the next decade will understand these tools, use them well, and know where the legal lines are.

This 3-hour continuing education course gives you a practical, no-hype look at how AI is changing the way real estate gets done. It also covers how to put it to work in your business without putting your license at risk.

What you'll learn

• What AI actually is (and isn't), including Narrow AI, General AI, and machine learning, in plain English
• How to use AI for personalized marketing, lead scoring, and 24/7 chatbot client support
• How Automated Valuation Models (AVMs) like Zillow Zestimate, Redfin Estimate, and CoreLogic work, where they fall short, and how to explain them to clients
• How AI streamlines transactions through document automation, e-signatures, scheduling, and fraud detection
• Fair housing and AI: how biased algorithms can lead to steering, and how to audit your tools
• Data privacy best practices and when to disclose AI use to clients
• Florida-specific compliance: how misusing AI can violate F.S. 475.25 and FREC advertising rules 61J2-10.025 and 61J2-10.026
• Real-world case studies of agents and firms that increased conversions and cut hours of manual work
• What's next: AR/VR tours, digital twins, smart homes, and predictive market tools

Who should attend
Florida real estate sales associates and brokers at every experience level, from agents who have never opened ChatGPT to agents already automating their business.

What you'll walk away with

• 3 hours of Florida real estate CE credit
• A Student Resources guide with recommended AI tools, learning platforms, and step-by-step setup guides
• At least one AI tool you can put to work in your business the next day

Hosted by Action Title Services and Premier Mortgage Resources, your partners in education, compliance, and smooth closings.