Strategy Catalyst

You know where you want your business to go. You have goals, priorities, and a vision for what you're building.

But do you have a clear strategy for how you're going to get there?

Most organizations are long on vision and short on strategy. It's one thing to define where you're going. It's much harder to clarify how your organization will compete, differentiate, and win.

Your Quarterlies and Annuals help your team determine what needs to happen next. But those plans are only as strong as the strategy guiding them.

That's why we're hosting Strategy Catalyst, a day designed to give your leadership team the space and frameworks to work on the strategic questions that don't always get addressed in the day-to-day.

You may not leave with every answer finalized. You will leave having pushed deeper into your strategy, with greater alignment and ideas you can carry into the decisions and priorities ahead.

Part 1: Strategy Framework

Get clearer on the strategic choices that define how your business will compete and grow.

You'll work through:

• Core Target Market to clarify who you are uniquely positioned to serve.
• Brand Promises to identify what your customers should consistently be able to count on from you.
• X-Factor to explore what could give you a meaningful advantage in your market.
• Profit/X to identify the economic driver that should inform how you think about growth.
• One-Phrase Strategy to begin distilling how you win into something your team can understand and rally around.

You'll spend the first part of the day working on the foundational strategic choices that can give greater direction to where your business goes next.

Part 2: Strategy Execution

A strategy only matters if it shows up in the way you actually operate and the way your customers experience your business.

You'll work through:

• Differentiating Activities that bring your Brand Promises to life.
• Customer Guarantee to strengthen the promises you're willing to stand behind.
• Customer Life Cycle to look at how customers experience your organization from beginning to end.
• Words You Own to clarify the ideas you want your business to become known for.

You'll connect the strategy you're defining to the activities, experiences, and messaging that make it real in the marketplace.