From Day One - Los Angeles Live 2026: Marketing

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices? At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what's working–and what's not? We'll probe emerging methods across the diversity of customer relationships–whether it's B2C, B2B, B2B2C, or all of the above–to find out how companies can build stronger bonds with their shoppers, partners, and communities.

The conference will take place on November 5, 2026, at Hudson Loft.

Hudson Loft address:
1200 S Hope St, Los Angeles, CA 90015
From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 4 credits from both organizations. The Activity IDs will be sent to attendees after the conclusion of the session.

ELIGIBILITY CONFIRMATION

This conference is reserved for executives in business who are in a position to effect change within their organizations, industries, teams, and communities. As such, you’ll confirm your eligibility as part of your registration.

If you meet the listed criteria and are interested in attending, we’d love for you to join us! If we have any questions about your eligibility we will reach out following your registration.

If you provide a product or service to our community, you must attend as a sponsor of the event or purchase a service provider ticket. To learn about sponsorship and to get in touch please visit fromdayone.co/sponsorships.

If you do not fall into any of these categories but wish to attend please reach out to audience@fromdayone.co and a member of our team will help you.

OUR PARTNERS

Learn more and see the day's schedule, as well as the latest reporting, news, and analysis at: fromdayone.co.