🎟 This event is FREE and open to the public and books will be available for purchase the night of the event! An RSVP grants general entry, but seating is not guaranteed, so please try and show up early. Please RSVP only if you intend to join us. Can't make the event? Buy your copy here.
Books & Books can accommodate up to 40 guests in our upstairs event room. Please note that the event room is accessible only by stairs.
A celebration of Imperial Moto’s first decade - ten years of motorcycles, coffee, community, and everything in between.
The First Ten is a coffee table book documenting the people, machines, places, and moments that shaped us from the beginning. Across its pages, you’ll find a visual history of our story from the early days, unforgettable builds, rides and events, the evolution of the café, and the community that grew around it all. More than a retrospective, it’s a tribute to the friendships, creativity, and shared obsession with motorcycles that have defined Imperial Moto over the last ten years.
Matt McKenna is an entrepreneur, brand builder, and creative at the intersection of hospitality, coffee, culture, motorsports, and music. He is the founder of Imperial Moto, a Miami-born lifestyle and specialty coffee brand known for its cafés, wholesale coffee program, apparel capsules, and community-driven activations. Before launching Imperial Moto, Matt founded Red Fish Media, an early mobile marketing agency that worked with global brands including Ralph Lauren, Starbucks, Google, Microsoft, Nike, and Google.
In addition to his work in business and hospitality, Matt is also known internationally as DJ Matt E Love, with roots in the 1990s underground music scene and a touring career spanning Europe and North America. His work reflects a consistent focus on experience, storytelling, and building brands that connect people through culture and community.

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