Master Mondays - Tasting Room Sales Success Bootcamp

Enhancing the Sales Pitch: Effective Selling Techniques for Winery Sales Associates by Sharon Woschitz (Oct. 12, 2026, 6:00 pm - 7:30 pm)

This course is designed with winery tasting room educators in mind and focuses on enhancing upselling methods and sales pitch delivery. It is designed to refine the approach of winery tasting room associates, helping them craft compelling and personalized sales pitches that resonate with guests. As wineries increasingly rely on direct-to-consumer sales, tasting room associates play a critical role in revenue generation and brand loyalty. This course provides structured sales training tailored specifically to the wine industry, filling a gap between traditional hospitality education and the specialized needs of winery operations.

Social Media for Wine Professionals by Monika Bielka-Vescovi (Oct. 19, 2026, 6:00 pm - 7:30 pm)

Explore how wineries, wine brands, retailers, restaurants and educators can use social media to build authentic connections, strengthen their brand, and grow their audience. Participants will learn platform-specific strategies, create engaging content, understand current algorithms and analytics, and develop practical social media campaigns tailored to the wine industry. The course combines marketing fundamentals with real-world wine business examples, providing actionable skills that can be applied immediately.

Winery Hospitality Essentials for Napa and Beyond by Paul Wagner (Oct. 26, 2026, 6:00 pm - 7:30 pm)

Master marketer Paul Wagner will help you maximize every element of your tasting room, from targeting the dollars you spend on attracting visitors just the right visitors, to understanding how to best transform those visitors from tourists and wine lovers to missionaries and evangelists for your wine and winery. This is the short course on the black art of wine marketing—building human connections that will last a generation.