UGG Opens New Williamsburg Store with Localized Experiences & Activations

UGG is opening the doors to its newest retail location in Williamsburg, Brooklyn, on October 28, bringing its signature blend of comfort, creativity and self-expression to one of NYC’s most culturally vibrant neighborhoods.

Store Details:

Location: 129 N 6th Street, Brooklyn, NY 11249

Opening Date: October 28, 2026

Opening Week & Upcoming In-Store Experiences:

• APOTHEKE Limited-Edition Candle | October 26–While Supplies Last: Receive a limited-edition APOTHEKE candle with purchases of $150 or more.
• Custom UGG Tote Bags | October 29: The first 200 visitors will receive a custom UGG tote bag.
• Yanz Custom Fashion Illustrations | October 29–30: NYC-based illustrator Yanz will create personalized, hand-drawn fashion illustrations with eligible purchases.
• Slik Candy Experience | October 30–November 1: Guests can create their own custom pick-and-mix candy boxes with eligible purchases.
• Haricot Vert Boot Piercings | October 31–November 1: NYC-based charm studio Haricot Vert will offer custom NYC and Halloween inspired boot charms with the purchase of select UGG Classic styles.
• Dauphinette Customization | November 7–8: Guests can enjoy custom laser engravings on select Classic styles, with a complimentary Dauphinette Boot Flower Chain, available with purchases of $200 or more.