MONTHLY MARKETING MEETUPS: Ask The Experts, Mktg Collective, Coworking Day

MONTHLY MARKETING MEETUPS at HAYVN

IN-PERSON EVENT

Friday, 11/13/26: 9am-5pm

• 10am-11am: Ask The Experts
• 11:30am-12:30pm: Marketing Collective w/ Jacqueline Lieberman, Founder of BrandCrudo on How to Position Your Business Like a Fortune 500 Company
• 9am-5pm: Marketing Coworking Day - cowork at HAYVN for the day with your peers

COST

• HAYVN Members: Free with code on members portal. For help accessing members portal please email questions@hayvn.com
• Non-Members: $25, includes your day of coworking at HAYVN

LOCATION

HAYVN Darien

ABOUT EVENT:

Big companies spend months and serious money answering one question: why should a customer pick us over everyone else? Small business owners rarely get that kind of time, so the answer stays in their heads and never makes it into their marketing.

In this hands-on workshop, career advertising strategist Jacqueline Lieberman walks you through the same questions she asks big brands. You'll fill out a short worksheet, share your answers with the room, and sharpen them with feedback from fellow business owners. You'll walk out with your final positioning on paper. Jacqueline will also give a first look at Hennie, her new marketing bot specially designed for small business owners.

Key Takeaways

• A clear, one-sentence position for your business, in your own words.
• The questions big brands use to find what sets them apart, yours to reuse as your business grows.
• Honest feedback from other business owners on whether your position lands.
• A simple structure for turning your position into a post, a pitch, or an introduction.

ABOUT SPEAKER

Jacqueline Lieberman is the founder and chief strategist of BrandCrudo, a marketing strategy consultancy. She has spent 30 years helping companies figure out what sets them apart and how to say it. She hosts the Uncooked podcast, writes the Defending Depth newsletter, and is the creator of Hennie, a marketing bot specially designed for small business owners.

Join us for HAYVN'S Monthly Marketing Meetups which may include:

• Connecting and exchanging insights and resources with fellow marketers across diverse fields, such as content creation, branding, design, video production, AI, and more.
• Featured expert guest speakers and workshops/training
• Ask The Experts
• Marketing Collective Meetup
• HAYVN Marketing Podcast
• How to participate in HAYVN's Marketing Cooperative
• Plus, marketers can cowork at HAYVN for the day

ABOUT ASK THE EXPERTS: 10am-11am

Bring your burning marketing questions and get real-time advice from HAYVN’s multidisciplinary panel of marketing professionals. Open to public.

ABOUT THE MARKETING COLLECTIVE: 11:30am-12:30pm

The HAYVN Marketing Collective is a dynamic group of marketing professionals who come together monthly to network, share insights, and exchange resources. Through guest speakers, interactive sessions, and masterminds, members collaborate to solve business challenges and work cross-functionally on paid marketing projects. This collective fosters innovation and teamwork, driving growth for businesses and entrepreneurs alike.

ABOUT HAYVN HUB FOR MARKETING

HAYVN’s membership boasts passionate marketers from every industry and marketing discipline – social, email, branding, strategy, design, video, copywriting, public relations and more. They provide a wealth of knowledge for the HAYVN community as well as a dynamic, supportive network for each other.

The HAYVN Hub for Marketing is the newest addition to HAYVN’s roster of subject matter hubs that currently include Sustainability and Social Impact, Health and Wellness, Empowering Women and Entrepreneurship – all adding to the diverse mix of talented professionals that are a part of fabric of HAYVN.

Questions? Contact communitymanager@hayvn.com

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