Run a Better Landscape Business | Novi, Michigan

Most green industry owners are working harder than they need to — because nobody ever handed them the business fundamentals that actually drive profit. You know your craft. You know your crews. But somewhere between the jobs and the invoices, the margin disappears, and you're not sure where it went.

The Break Records Tour exists to fix that. In two days with the best educators in the green industry, you'll get the numbers, systems, and habits that the best-run landscape businesses already have — and you'll leave with a written plan to put them into practice starting Monday.

What to Expect

Day One | The Main Stage (8:00 AM – 5:00 PM) | SAM GEMBEL
✓ Financial clarity you can act on
You'll know exactly where your margin is going, what your numbers are telling you, and which levers to pull first. No more guessing.
✓ A pricing framework built on real benchmarks
How to estimate work so that winning jobs builds your business — not just your revenue. Templates and benchmarks from operators who've already figured this out.
✓ An operational diagnostic for your business
A structured way to find where you're leaking capacity and margin — crew utilization, schedule integrity, route efficiency — so you can fix it the week you get home.
✓ People and team systems that actually work
The hiring, onboarding, and accountability frameworks that let your team perform without you in every conversation. Walk through a real operation to see it in practice.
✓ AI tools you can use this week
Practical shortcuts operators are already using to draft estimates, write job postings, follow up with clients, and brief crews. No Silicon Valley fluff — just tools that save real hours.
✓ The daily habit that changes how you lead
How the best operators start and end every day — a morning check-in before the crew rolls out, an end-of-day review before they go home. Small, consistent, compounding.
✓ A written 90-day plan
You build it before you leave the room. Not a notebook of notes — a prioritized plan with timelines and accountability partners from the room

Day Two | The Backstage Pass (8:00 AM – 12:30 PM) | Brian Fullerton
An immersive facility tour hosted and emceed by Brian Fullerton inside a real host company.
✓ A real operation, open to you
Walk through rotating stations led by the actual team running a high-performing landscape business every single day. Yard, fleet, crew, estimating, sales, culture — all of it.
✓ The systems behind what you see
Brian connects what you observe at each station back to the frameworks from Day 1. You leave knowing not just what great looks like — but why it works and how to replicate it.
✓ Peer conversation that cuts through the noise
You're in a room with operators wrestling with the same problems. The debrief sessions are where some of the best ideas of the two days actually surface.
✓ Three actions for Monday morning
Brian closes the program by helping you translate everything into three clear, specific actions you can take back to your business immediately.

Why It Matters

Across two days, you will:

• Learn the financial and pricing systems top contractors use to protect margin and grow profit.
• See how winning companies build teams that are accountable, aligned, and capable—so the owner isn’t the bottleneck.
• Get one operator-built playbook you can take home and apply immediately for record-breaking growth.

No product names. No forward promises.
Just the best education in the industry—and a room full of serious operators ready to break records together.

Every attendee also walks away with the official Break Records Tour tee—because this isn’t just an event you attend. It’s a movement you’re part of.

https://www.youtube.com/watch?v=gY4zpvnI7KQ