The Competitive Advantage (Half-Day Workshop and Lunch Event)

Thursday, November 5th, 2026 at 12:00 PM
500 Union Avenue, Saratoga Springs, NY 12866Saratoga Springs, NY

About This Event

Join Denise Horan's half-day workshop and lunch event. Hear (3) amazing speakers skilled in sales and personal branding who will teach you how to gain your own competitive advantage. If you're looking to build your brand, boost sales in your role, and expand your reach.... you need to book your spot.

We will have lunch as well as an optional session to close out the day with networking.

Agenda:

12-1 - Lunch/Introductions

1 - 1:15 - Speaker, Sponsor Remarks and Welcome

1:15-2:00 - Denise Horan - "Marketing Yourself"

2:00-2:15 - Break

2:15-3:00 - Lauren Valentine - "10 Best Practices for High-Performing Sales Professionals"

3:00-3:15 - Break

3:15 - 4:00 - Miranda VonFricken - "Presence that Pays: How to Turn LinkedIn into Visibility, Credibility & Sales"

4:00-4:10 - Closing Remarks

4:10 Optional Happy Hour/Networking

Cost: $149.00, includes lunch, snack, gratuities & fees.

Sponsorships available! For more information, email: denise@imsconsulting.net!

  • Presenting Sponsor - $1000
  • Lunch Sponsor - $750
  • Networking Sponsor - $500
  • Break Sponsor - $250

Event speakers

Denise Horan, Sales Club USA founder

Denise Horan is the founder of Sales Club USA, and founder/principal of Integrated Management & Sales Consulting, which provides solutions to help organizations grow revenues, find new marketing opportunities, and develop effective sales and management leaders. Denise spends her time coaching entrepreneurs, training sales leaders, and teaching business development skills to attorneys and other non-sales professionals.

Most recently, she has launched her first book, Stories From The Sales Field, a collection of more than 60 interviews from great sales performers. The book is available at www.denisehoran.com and on Amazon. Denise is the founder of the Sales Performer’s Club and the facilitator of The Circle Leadership Group.

Lauren Valentine

Lauren Valentine is a sales strategist and trainer with Sandler, where she helps sales professionals and leaders build the systems, skills, and discipline required for consistent revenue growth. She works with organizations to improve sales execution, strengthen pipeline quality, and create more predictable outcomes through practical, repeatable frameworks.

Lauren is known for her direct, no-nonsense approach to sales performance—focusing on qualification, communication, and accountability as the drivers of long-term success.

She was recently recognized as a 40 Under 40 honoree by the Albany Business Review, highlighting her impact as a leader in sales and professional development.

Miranda VonFricken

Founder of Own Your Awesome™️, Miranda is a global keynote speaker, LinkedIn strategist, and personal branding evangelist who empowers women entrepreneurs and executives through her best-selling books, podcast, and workshops. She is a passionate advocate and amplifier of women's voices - showing them how to magnetize and monetize their presence. Known for her bold energy and faith-driven leadership, Miranda inspires others to shine a light on their stories, brands, and businesses online and on stage.

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