Breakfast Lab, every Thursday morning

Thursday, October 29th, 2026 at 9:00 AM
10850 East Traverse Highway #Ste 4400, Traverse City, MI 49684Traverse City, MI

About This Event

Breakfast Lab is a welcoming, weekly gathering for founders and small business owners who want to learn alongside others and feel a little less alone while building something.

Each Thursday morning, we get together to explore practical topics, share experiences, ask honest questions, and connect with people who just get it. Some weeks are lightly facilitated workshops, some are guided conversations, but all are designed to spark learning, connection, and forward movement.

You don’t need to be an expert. You don’t need to have it all figured out. Just show up curious.

Come for one session or make it part of your weekly rhythm—each Breakfast Lab stands on its own while helping build relationships over time.

And if you’d like to stay and keep working, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.

Dates, Topics & Facilitators

(These dates and topics will be updated throughout the year)

  • January 15 | Breakfast Lab Kickoff | Erin Srebinski
  • January 22 | Social Media Made Simple | Megan Alexander
  • January 29 | Email Marketing | Cody Sovis
  • February 5 | Storytelling | Nancy Ma
  • February 12 | Entrepreneur vs. Intrapreneur | Brittany Vanderbeek
  • February 19 | Values Driven Business + chocolate tasting! | Jody Hayden
  • February 26 | Partnership Agreements | Peter Scott
  • March 5 | Stephen Walther | Customer Journey Mapping
  • March 12 | Madison Meter | Improv & Storytelling
  • March 19 | Kristina Schnepf | Demystifying Marketing
  • March 26 | Patti Glaza (ID Ventures) | Startup Assessment
  • April 2 | No Breakfast Lab
  • April 9 | Gretchen Swanson | Intro to Human Resources
  • April 16 | Beth Cavanaugh | Go-to-Market Strategy
  • April 23 | TBD
  • April 30 | TBD

What is Breakfast Lab?

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.

Learn more about Breakfast Lab.

Presenting Partner

Supporting Partner

About 20Fathoms:

20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries, and specializes in working with technology-focused companies. Programs include startup education, business coaching, connections, funding, and general support.

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