Content, Leads & Company Page (Half Day Course) - BOSTON

Posting content is no longer optional on LinkedIn - in this course, we’ll show you how to do it efficiently so that it grows your followers and generates leads.

Click Read More for the full-breakdown of the workshop

If you’ve been trying to grow your company page and get more inbound leads, this half day course is for you. You’ll get the clarity and confidence to grow your page following, create content that engages your target audience and get leads without aggressive sales outreach.

89% of B2B marketers use LinkedIn for lead generation, citing it as the most effective place to publish content and thought leadership.

Agenda

Grow Your Company Page

Your company page is your real estate on LinkedIn, in this part, we look at how you grow it, stay visible with your followers and where profiles and pages fit together.

• How to set up your company page to increase visibility and drive traffic.
• How company pages and personal profiles work together to maximise ROI.
• How to grow your page followers with the right people.
• LinkedIn’s advanced tools to grow your followers and drive engagement.

Creating Demand With Content

Despite what you may think, LinkedIn has a shortage of good content, in the last 30-days less than 2% of users posted. In this session, we’ll look at how to create content that finds favor with the algorithm and reaches the right people.

• How the LinkedIn algorithm works
• How to create content that is optimised for reach and engagement.
• 4 types of content you need to create
• How to use AI to create content and not slop.
• Best practices for creating content

Generating Marketing Leads

To get ROI for the business, that likely means more than followers and engagement, in this session we’ll show you how content and some of LinkedIn’s native features can help you get organic leads - no ads.

• How to get 100+ leads per month with LinkedIn events
• How to grow your audience and get inbound leads with your LinkedIn Newsletter
• How to get leads from your content.
• 4 Tactical ways to get leads quickly on LinkedIn

What Past Attendees Had to Say:

“We learned a great deal about how to better align our content strategy with LinkedIn's algorithm, as well as several features and tools we hadn't previously seen or heard of that will be valuable for our business. We appreciate the time, thought, and expertise that went into the class. It was well-structured, practical, and full of actionable insights. We're excited to put what we've learned into practice and look forward to seeing the impact on our LinkedIn strategy.” - Nikita G.

“Way beyond just content strategies of improving your LinkedIn profile, they taught 5 easy-to-understand pathways to getting qualified leads...pathways that will sync well with other marketing methods I'm already using. After trying in vain to find a social media agency to hire that specialized in LinkedIn, I decided to sign up for this seminar and learn it myself. If your best prospects are largely on LinkedIn instead of the other platforms, the strategies in this seminar will be the only ones you need to find, nurture, and close them. Thank you, Dean and Dave!” - Janet S.

Why attend this course?

Content that converts: You’ll have a sustainable way to create content that educates, engages and converts your target audience.

Generate leads: You;ll be able to use the profile and page features to generate inbound leads and leads for your sales team.

Grow your Company page: You’ll leave knowing how to grow your page followers, engagement and drive leads.

The Leads, Content & Company Page Half Day Course will give you the practical knowledge and frameworks to create better quality content, so that you see the return on investment from your content across your page and profiles. You will also learn various ways to get marketing-qualified leads from LinkedIn without paid ads.

Frequently Asked Questions

Do I need a large following to make this training work?

Of course not, you will learn the same powerful methods for building influence and winning clients, whether you are on day 1 or day 100.

What’s The Refund Policy?

30+ days before the event: Full refund of the ticket price (minus Eventbrite fees, which are non-refundable). 22-29 days before the event: 50% refund of the ticket price (minus Eventbrite fees).21 days or less before the event: No refunds will be issued. (see Ticket Transfers)

Can I Transfer My Ticket?

In lieu of a refund, you may request to transfer your ticket to a future event (either at a different date or location). Transfers are considered on an individual basis and must be requested at least 14 days before the event. All transfers are subject to availability.

Limited Spaces Apply

We keep the training actionable and the advice tailored for attendees, encouraging engagement and questions throughout. If you’re looking for training for your team, but there aren’t enough tickets for the event, we have a variety of ways we can help. Simply email us at mavx@events.uk with subject line “Company Training” and a member of our team will get in touch with you.