Breakthrough 120: Social Media

Social media isn’t just for posting—it’s one of the most powerful, low-cost lead generation tools available to real estate agents today .

In this session of Breakthrough 120, you’ll learn how to use social media intentionally to start conversations, build relationships, and convert attention into business.

This class is built around the core principle of Breakthrough 120:
➡️ 10 conversations a day = 9 agreements in 120 days

And social media is one of the fastest ways to get there.

Inside this training, you’ll learn how to:

🔹 Build a Daily Social Media System

Implement a simple, repeatable engagement plan that keeps you top-of-mind:

• Daily interactions (comments, DMs, shares)
• Consistent posting strategy
• Expanding your network intentionally

🔹 Use the LIKE Model for Content

Stop guessing what to post and start creating content that connects:

• L – Local Lowdown: Position yourself as the local expert
• I – Information: Educate and build credibility
• K – Know Me: Show your personality and build trust
• E – Engage: Start conversations that lead to opportunities

🔹 Create Content That Actually Converts

• Learn the 80/20 rule for posting (life vs. business)
• Use storytelling and authenticity to build connection
• Understand why engagement > perfection

🔹 Leverage Social Media for Lead Generation

• Turn posts into real conversations
• Use direct messaging to deepen relationships
• Understand how paid ads and targeting your database can amplify results

You’ll also address the biggest barriers agents face—like not knowing what to post, fear of judgment, or lack of engagement—and replace them with a clear, proven system .

If you’ve ever said:
“I need to be more consistent on social media…”
This is the class that shows you exactly how.