The American Crew Academy On The Road

The American Crew Academy will transform the way you approach men’s hair and grooming!

Designed for professionals serious about advancing their craft, this immersive one-day experience brings the American Crew Academy directly to your market. Led by certified American Crew All-Star educators Crystal Heric and Jim Massey, you'll explore American Crew’s proven methodology through demonstrations, hands-on learning and curl grooming techniques.

This special edition Academy dives deep into curly and textured hair while spotlighting American Crew’s new Citrus Mint collection. Learn techniques for cutting, styling, and caring for curls, as well as how to recommend the right products and services to meet the needs of your diverse clientele.

Leave with elevated cutting, styling, and consultation skills, plus practical business insights you can immediately apply behind the chair.

• All-access Q&A with the artists following the class
• Please arrive by 9:45am. Lunch provided
• For beauty professionals only
• By registering, you agree to receive marketing emails from Marlo Beauty Supply

For this hands-on class, please bring the following tools:

• Shears (6.5in preferred)
• Clippers (motor driven preferred)
• Blades/Attachments for clipper
• Barber comb
• All-purpose comb
• Clipper comb
• Feather razor
• Water bottle
• Black hair clips
• Blow dryer with airflow director

*Pivot Point Samuel Heads and American Crew product will be provided.

About Crystal Heric

True to her namesake, Crystal Heric takes pride in keeping her salon spotless, her education clear and her technique nearly flawless. She embraces the unique challenges and joys of the profession with a purposeful, intentional approach. Crystal combines her passion for her craft with a compassionate approach to guiding her clients, creating genuine connections built on trust and vulnerability. To her, the true purpose of her work is giving each client a reflection of who they are at their most authentic.

About Jim Massey

Jim Massey’s approach to barbering and men’s grooming is rooted in classic techniques, shaped by an intensive apprenticeship with a 1960s-trained barber early in his career. His passion for the craft grew through American Crew, leading him to join Team Crew in 2011 and become an American Crew All-Star Educator. As a barber and educator, Jim combines timeless techniques with modern styles to create polished, personalized looks while inspiring other professionals to grow their skills. He sees endless opportunity in the ever-evolving men’s grooming industry and is passionate about helping the next generation of barbers take their careers to the next level.